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Digital Marketing Portfolio | Ketan Shinde

Digital & Performance Marketing Expert | Helping Businesses Scale with Digital Strategies

Table Of Contents
  1. Propisland – Building Digital Infrastructure for a Real Estate Firm
  2. IcyFlames – Scaling Online Sales for a Kidswear Brand
  3. Green Aura – Building an Online Presence for a Plant & Landscaping Business
  4. JKP Traders – Strengthening Online Presence for an Exotic Fruits Exporter

Propisland – Building Digital Infrastructure for a Real Estate Firm

Company: Propisland
Industry: Real Estate Channel Partner
Location: Navi Mumbai, India
Objective: Develop a full-stack digital marketing infrastructure to enhance online presence and lead generation.

Needed a real estate website with automated lead capture.
No marketing funnel for generating high-quality inquiries.
Required WhatsApp, Meta, and Google Ads integration.

1. Real Estate Website & Automation

Designed a fast, SEO-friendly website with property listings.
Integrated lead capture forms and CRM automation.

2. Paid Ads & WhatsApp Marketing

Launched Google and Meta Ads campaigns for site visits and conversions.
WhatsApp automation for lead nurturing and follow-ups.
45% improvement in lead conversion rates.
Significant increase in client inquiries and property sales.

IcyFlames – Scaling Online Sales for a Kidswear Brand

Company: IcyFlames
Industry: Kidswear & Textile Manufacturing
Location: Mumbai, India
Objective: Expand sales from physical store availability to a strong eCommerce presence.

IcyFlames had a strong foothold in textile manufacturing but struggled with scaling its in-house brand sales online.
No presence on any eCommerce platform.
Needed an integrated eCommerce solution with marketing automation and optimized sales funnel.

1. eCommerce Store Development

Built a fully functional WordPress & WooCommerce store.
Integrated the store with Shiprocket for seamless logistics and multiple payment gateways.
Implemented OTP authentication for secure transactions.

2. SEO & Marketing Automation

Applied on-page and off-page SEO optimization for better organic ranking.
Designed dedicated product page optimization parameters to enhance conversions.
Automated marketing workflows to improve user engagement and cart recovery.

3. Paid Advertising & Influencer Marketing

Launched Meta Ads campaigns targeting young parents and families.
Collaborated with influencers to create brand awareness and trust.

📈 eCommerce Growth:

120% increase in organic traffic within the first 7 months.
Average monthly orders grew from 20-50 orders to 100-140 orders per month.

🎯 Brand Positioning:

IcyFlames became the go-to choice for parents seeking affordable, high-quality kids wear.

Green Aura – Building an Online Presence for a Plant & Landscaping Business

Company: Green Aura
Industry: Plants, Pots, Fertilizers & Landscaping Services
Location: Mumbai, India
Objective: Develop an eCommerce platform to transition from offline sales to online growth.

No online presence to sell products and services.
Needed an eCommerce platform with marketing automation and optimized conversion strategies.
Required digital marketing to drive traffic and increase sales.

1. eCommerce Store Development

Built an eCommerce website using WordPress & WooCommerce.
Integrated marketing automation for email campaigns, cart recovery, and customer engagement.
Implemented on-page and off-page SEO optimization to improve search rankings.

2. Subscription & Booking Optimization

Developed a dedicated subscription booking page optimized for user experience and conversions.
Integrated multiple payment gateways for seamless transactions.

3. Paid & Content Marketing

Launched Meta Ads to drive targeted traffic.
Implemented content marketing, including blog articles and social media strategies, to enhance engagement.

📈 eCommerce Growth:

110% increase in organic traffic within 6 months.
Monthly sales grew from zero to 80+ orders per month.

🎯 Brand Positioning:

Green Aura positioned itself as a trusted online marketplace for plant enthusiasts and homeowners looking for quality landscaping services.

JKP Traders – Strengthening Online Presence for an Exotic Fruits Exporter

Company: JKP Traders
Industry: Exotic Fruits Export
Location: India
Objective: Establish a strong online presence to enhance credibility and attract international buyers.

Lack of a strong online presence compared to competitors.
No website to showcase company credentials, portfolio, or client deals.
No content marketing strategy to engage prospects or improve SEO
Difficulty in attracting international buyers, especially in EU markets

1. Website Development:

Designed and built a professional company website with a structured portfolio, past client deals, and market insights.
Created country-specific subdomains to target European markets effectively.

2. Content & SEO Strategy:

Developed a keyword cluster targeting high-intent search terms for optimal SEO performance.
Implemented a weekly content plan, including blog articles and market case studies, to boost engagement and traffic.

📈 Website Performance:

60% increase in organic traffic within 3 months of launch
25% of visitors became returning users

🎯 Lead Generation Growth:

Online inquiries from organic traffic increased from 2% in the first 3 months to 35% in the following months

💡 Market Expansion:

Increased visibility in key European markets through localized subdomains and targeted content strategy